Semitoic theory (Ch. 25)

There was a quote in the beginning of this chapter that caught my attention right away. It was from Umberto Eco. His definition of semiology describes it as being the study of everything which can be used for a lie or to tell the truth. If things cannot be used to tell either a lie or a truth, then it has no value at all. I found this definition so interesting because it is so straightforward. If something has no use to either tell a story or at least stand for something else, then it has no use whatsoever. It just makes it so much easier for us to pay attention to the things that actually matter. This is definitely why mass media has such a power over society. Mass media knows and understands the things that matter to society. That is why the mass media are so good at mannipulating us to think certain ways.