Pluralistic ignorance (Ch. 29)

Professor Noelle-Neumann brings up an interesting point about pluralistic ignorance. Although many of us say that we are all individuals within our society, and that we all think differently, when I actually sat down and thought about it, I realized that I did not think the same as many other people. This is probably why sometimes we say or do things that we think is okay, however, may offend others. This is simply because we assumed that others had the same sense of humor as us, or the same opinion on a topic and so we do things without realizing that this is very unlikely. I like how Noelle-Neumann puts the blame on the fact that the media picks and chooses what to present to society. It is not a very well-rounded view of the news, which causes print media's ability to change attitudes to be very limited. Even though this occurs frequently, I still wonder how we can avoid this with the media. How can the media cater to the individual thinkers of our society and present the news catering to this individuality?